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Article

Future of Consumption: A Strategic Roadmap

An Hodgson

An Hodgson

11 Jul 24

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.

Article

Beauty and Personal Care in Eastern Europe: A Steady Rise with Turbulence Beneath the Surface

Povilas Sugintas

Povilas Sugintas

11 Jul 24

Buoyed by rising disposable incomes and discretionary spending approaching the levels similar to those enjoyed by their Western counterparts, Eastern European consumers drove steady growth in the beauty and personal care industry over the last few years. The pandemic, geopolitical shocks such as the war in Ukraine and the consequent inflation surge – none of them managed to derail continuous expansion of sales. Even the exorbitant price increases did not stop consumers moving towards more sophisticated products rather than trading down or reducing usage occasions.

Article

Top Trends Shaping the Beauty and Personal Care Industry in 2024

Kayla Villena

Kayla Villena

9 Jul 24

The beauty and personal care industry outperformed expectations for 2023, driven by both mass and premium segments, steady growth in key beauty-centric categories, premiumisation in personal care categories, and growing consumer confidence. Euromonitor International takes a deeper look at four key trends that are adding value for consumers and impacting beauty consumption.

Article

Women’s Sportswear: The Big Winner of Paris 2024 Olympics?

Suzi Gardner

Suzi Gardner

3 Jul 24

For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.

Article

Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification

Quinn Mai

Quinn Mai

3 Jul 24

Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.

Video

Disinflation and Divergence in the Global Economy Explained

Lan Ha

Lan Ha

3 Jul 24

As we hit the mid-point of 2024, there are two key themes to watch in the global economy, namely disinflation and divergence.

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Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

2024 Consumer Trends to Watch

Join this webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

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