Diego Borjas Research Analyst
santiago
English, Spanish, Castilian, Portuguese
About Diego
Diego manages an international team of research analysts that cover drinks and tobacco industries in Latin America, and he is responsible for Euromonitor’s relationship with some of the most important companies in the region. He has a deep understanding of corporate activity and consumer trends, and he specialises in identifying opportunities and challenges that companies should consider in order to maintain a competitive advantage.
Expertise
Diego's specific areas of expertise include the soft drinks, hot drinks, alcoholic drinks, tobacco and cannabis industries in Latin America. Diego started working in research at Euromonitor in 2021, bringing with him a diverse knowledge background, having worked previously in the luxury hospitality and travel industry for almost a decade.
Related to Drinks
Informa x Jakarta - EMI Breakfast Meeting
Aileen Supriyadi
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Affordable PET Bottles Turbocharge Energy Drinks in India
Amulya Pandit
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Big Splash or Barely a Ripple? Assessing the Impact of Paris 2024 on the Beverages Industry in France
Robert Eveson
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.