The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.
At last year's ShopTalk event, the buzz was all about generative AI and its potential to enhance company performance and consumer experience. This year, brands and retailers, having gained some experience, are sharing their key takeaways from leveraging various AI solutions. The ups and downs in the industry have already provided valuable learning experiences, shedding light on the practical impacts of AI integration.
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
The retail landscape is continuously transforming in response to evolving consumer needs. Retailers must introduce new concepts to adapt to changing shopping behaviour and market conditions. In 2023 retailers’ new launches were around five key areas: New Digital Interfaces, Responsible Retail, Simplified Shopping, Experiential Retail and Data-Driven Retail. These five themes encompass trends that are expected to have the most influence on the development of new concepts within the retail sector over the next five years.