How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.
“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.
Consumers’ relationship with diets is ever-changing. Now, unprecedented priority is being placed on addressing diet-related human health issues to improve what and how we eat and build a future containing a healthy, productive population. World Nutrition Day is a time to reflect on the greatest challenges that positive nutrition faces and what can be done to overcome them.
More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
Renowned coffee chains from China and Kenangan Coffee in Indonesia have entered Singapore as a stepping stone for their international expansion. The strategy to enter Singapore is attributed to its status as a financial hub, as well as its visibility for international investors leading to future expansion. At the same time, local consumers are sophisticated, open to trying new flavours, and are willing to spend for their daily caffeine fix.