Guilherme Machado Research Manager
são paulo
Portuguese, English
About Guilherme
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Expertise
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
Related to Industries
第一回Passportユーザー会、開催！
Taro Yamato
2024年6月14日、梅雨前の30℃を超える日に、「第一回Passportユーザー会」を開催しました。ゲストスピーカーにお迎えしたヤマハ株式会社の濱崎様から、ヤマハ社内でのデータ活用手法とユーロモニターの市場調査データベース「Passport」のベストプラクティス事例をご紹介頂いたのち、参加者の皆さまで交流を深めていただきました。
今後5年間で生活は良くなる：最新調査が明らかにした消費者の声
Connor Malloy
2024年、世界の消費者は、自身の将来をポジティブに考える傾向が高まっている。ユーロモニターが実施した消費者調査によると、回答者の52％が「自身の生活は今後、より良くなる」と感じ、58％は「現在より幸せになると思う」と回答した。このような消費者の感覚が、購買行動や消費意欲の高さに繋がっていることは、企業にとって見逃せない事実である。
Top Trends Shaping the Future of Men’s Skin Care in 2024
Julia Yang
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.