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Unlocking Sustainability Opportunities in Beauty and Personal Care
Jorge Zuniga
As scrutiny intensifies on corporate sustainability communication, this is the first of a new series of articles highlighting key insights from Euromonitor’s Sustainability platform. The Beauty and Personal Care industry is experiencing a sustainability-led growth, with sustainable products seeing a 10% CAGR from 2020 to 2023. Utilising data from the AI-based Passport Sustainability platform, Euromonitor underscores the need for companies to adopt transparent sustainability practices. This key move not only helps manage risks and comply with regulation, but also harnesses the increasing consumer preference for sustainable products.
Beauty and Personal Care in Eastern Europe: A Steady Rise with Turbulence Beneath the Surface
Povilas Sugintas
Buoyed by rising disposable incomes and discretionary spending approaching the levels similar to those enjoyed by their Western counterparts, Eastern European consumers drove steady growth in the beauty and personal care industry over the last few years. The pandemic, geopolitical shocks such as the war in Ukraine and the consequent inflation surge – none of them managed to derail continuous expansion of sales. Even the exorbitant price increases did not stop consumers moving towards more sophisticated products rather than trading down or reducing usage occasions.
Top Trends Shaping the Beauty and Personal Care Industry in 2024
Kayla Villena
The beauty and personal care industry outperformed expectations for 2023, driven by both mass and premium segments, steady growth in key beauty-centric categories, premiumisation in personal care categories, and growing consumer confidence. Euromonitor International takes a deeper look at four key trends that are adding value for consumers and impacting beauty consumption.
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
Quinn Mai
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Top Trends Shaping the Future of Men’s Skin Care in 2024
Julia Yang
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology
Marguerite LeRolland
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.