Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.
Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.
After tremendous growth in science-backed beauty and personal care following the pandemic, dermocosmetics continues to be a rapidly growing space in South Korea. During Euromonitor’s latest Beauty and Personal Care research, discussions with major players in South Korea revealed some challenges dermocosmetics is facing, which this article will explore and give further projections on the state of dermocosmetics.
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.