Editor's Choice
Flavour Trends and Innovation: Classic Flavours with Strongest Staying Power
Jared Conway
Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.
NPD Trends: Tracking the Staying Power of Innovation in Consumer Goods
Jared Conway
FMCG companies need to constantly think about how to launch products to stay ahead of changing consumer trends, volatile economic situations or tech advancements. This requires insight into new product development (NPD) activity.
How Businesses Prioritise Innovation in 2024
Frida Polyak
Innovating is vital for businesses to stay competitive in today’s world, where demand for new is constant. In 2024, businesses have to innovate in pricing and value while reassessing consumer preferences to meet demand.
Europe: Top Consumer Trends in 2024
Stephen Dutton
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Top Five Innovations in Sustainability in Q1 2024
Jorge Zuniga
FMCG industries in 2024 face a challenge to balance rising costs with escalating climate issues. Despite the recognised need for climate action, businesses grapple with actualising sustainable strategies and clearly delivering their initiatives to consumers. This article underscores the crucial role of sustainable innovation, showcasing five products from early 2024 that exemplify how brands can harness sustainable practices for relevance and competitiveness amidst evolving consumer demands.
Trends and Staying Power in New Air Care Products: The Role of Scent in Innovation
Jared Conway
There is no shortage of decisions regarding attributes that companies need to consider when innovating in their industries and introducing new products to the market. In an industry like air care, scent is one such attribute that can significantly impact a new product’s performance. Scents have a powerful conscious and unconscious influence on consumers and so companies need to carefully monitor how consumer preference is changing.