Skin Care Brands Race to Join the Dermocosmetics Movement
Olivia Stelmaszczyk
The pandemic brought a timely reminder of the importance of investing in skin care and health. As a result, today’s beauty consumer is smarter than ever, with a growing belief that skin care routines are just as much about health as about beauty.
Wellness at Home: A Way to Differentiate and Win in Emerging Markets
Nick Stene
Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
Seven Types of Shoppers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
Passport AI: Live demo
Euromonitor International
Passport AI is specially designed to supercharge the power of our market intelligence expertise. Go beyond basic keyword searches as Passport AI delves deeper, uncovering hidden connections & trends.
Alcoholic drinks market hits total volume decline worldwide for only third time in 15 years: Euromonitor International
Euromonitor International
The alcoholic drinks market in 2023 saw a total volume decline globally for only the third time in 15 years, data analytics firm Euromonitor International can reveal.
Personalising the Drinking Experience in the Technological Age
Anna Ward
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Shoptalk Fall 2024
Michelle Evans
Digitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.
Three Value Strategies to Drive Growth of Snacking in Asia
Emil Fazira
Spending on food in Asia is set to go up despite how easy it is for consumers to trade down to more affordable food options. Brands (both manufacturers and restaurateurs) must show how good quality, unique experiences and, most importantly, joy and satisfaction can come at a reasonable price.