Seven Types of Shoppers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
Passport AI: Live demo
Euromonitor International
Passport AI is specially designed to supercharge the power of our market intelligence expertise. Go beyond basic keyword searches as Passport AI delves deeper, uncovering hidden connections & trends.
Alcoholic drinks market hits total volume decline worldwide for only third time in 15 years: Euromonitor International
Euromonitor International
The alcoholic drinks market in 2023 saw a total volume decline globally for only the third time in 15 years, data analytics firm Euromonitor International can reveal.
Personalising the Drinking Experience in the Technological Age
Anna Ward
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Shoptalk Fall 2024
Michelle Evans
Digitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.
Three Value Strategies to Drive Growth of Snacking in Asia
Emil Fazira
Spending on food in Asia is set to go up despite how easy it is for consumers to trade down to more affordable food options. Brands (both manufacturers and restaurateurs) must show how good quality, unique experiences and, most importantly, joy and satisfaction can come at a reasonable price.
Bangkok Informa EMI Breakfast Meeting
Nathanael Lim
The objective of Business Breakfast events is to provide professionals with the opportunity to continue to build their network and learn without having to sacrifice hours out of their busy schedules.
The Paris 2024 Olympics Sets the Gold Standard for Digital Engagement
Rabia Yasmeen
Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.