Commerce in 2040 and Its Key Features
Michelle Evans
This article outlines a vision for how consumers might live, work, shop and play in 2040, exploring how technology could change different consumer worlds over the next 20 years.
Understanding the Path to Purchase: 2022 Global Consumer Types
Lisa Holmes
We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.
《2021天猫超市消费新趋势报告》发布
Euromonitor International
欧睿国际作为众多企业咨询伙伴，与天猫超市联合，开展了中国消费新趋势研究，并于2022年4月发布《2021天猫超市消费新趋势报告》。“以用户为核心、满足不同人群的消费需求”为未来天猫超市的策略重点，欧睿国际在本次研究中基于天猫超市的优势领域，对未来人、货、场的机会点进行全面梳理，涵盖消费主力与增量人群的趋势分析，心智类、趋势类及新兴类消费场景的解读，结合剖析品类趋势，为天猫超市引领未来消费，提供市场洞察。
Trends Shaping the Future of the Food and Nutrition Industry
Maria Mascaraque
The global pandemic has permanently changed how consumers eat and their general approach to health and wellness. Pre-existing trends like plant-based food have become even more popular since 2019, as concerns about zoonotic diseases have put animal-based food in the limelight. This e-book presents key themes which have developed or changed during the pandemic and highlights which trends are shaping the future demand and investment across the food and nutrition landscape.
India to Generate an Additional INR 7 Trillion E-Commerce Sales by 2025
Euromonitor International
India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.
Top Trends Influencing India’s FMCG Industries in 2021
Ina Dawer
India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. This white paper focuses on how COVID-19 has impacted India's consumer-driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.
Fashion Friday: Can Japan Become a Diversity-Welcome Society, in the Olympic/Paralympic Year?
Yuri Gorai
The opening ceremony of the Olympics Games Tokyo 2020 finally took place on July 23rd, 2021. Although diversity is one of the core values of the Olympics, Japan has lagged far behind other countries in terms of diversity including gender equality.…
インドにおける韓国食品の台頭と未来
Euromonitor International
※本記事は英語でもご覧頂けます：The Rise and Future of Korean Food in…
The Rise and Future of Korean Food in India
Euromonitor International
In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…