Soft Drinks

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Event

Informa x Jakarta - EMI Breakfast Meeting

Aileen Supriyadi

Aileen Supriyadi

Jakarta International Expo (JIExpo), Jl. Benyamin Suaeb, RT.13/RW.7, Gn. Sahari Utara, Kecamatan Sawah Besar, Jkt Utara, Daerah Khusus Ibukota Jakarta 10720 24 Jul 24 | WIB: 10:00 AM

Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.

Article

From Powder to Powerhouse: How Concentrates are Quenching Thirsts and Boosting Profits

Erwin Henriquez

Erwin Henriquez

16 Feb 24

Concentrates are becoming increasingly popular due to their affordability and specific functional benefits. While they are generally still a cheaper alternative to ready-to-drink beverages, consumers are now seeking more premium powder mix options with health, flavour, sugar reduction, convenience, and functionality as the main drivers.

Article

Top Three Soft Drinks Trends in 2024

Howard Telford

Howard Telford

29 Jan 24

After sharp retail price increases over the last two years, global soft drinks volume dipped significantly in 2023. Value-focused consumers are shifting into large format warehouse clubs, hard discounters and trading back to private label or B-brands in some categories. Yet a new value equation means more than simply seeking lower prices, with opportunities created by alternative formats, new functional need-states and category blurring premium innovation.

Video

Mindful Drinking: No/Lo Comes of Age

Spiros Malandrakis

Spiros Malandrakis

20 Nov 23

Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.

Article

North American Soft Drinks Volume Under Pressure from Price Increases

Erwin Henriquez

Erwin Henriquez

3 Nov 23

North American retail soft drinks volumes have been characterised by modest growth over the last decade. The industry saw its next big disruptor in 2020 with the COVID-19 pandemic. With consumers shifting away from so many on-trade channels and on-the-go or convenience channels, consumption patterns accelerated growth in retail volume.

Article

Top Drink Trends at the IFT FIRST Conference

Nik Allen

Nik Allen

11 Aug 23

As explored in Euromonitor International’s recent food-focused article, the Institute of Food Technologist’s (IFT) annual conference highlights the newest developments in food and ingredient production, research, and innovation. While the primary focus of the conference was on trends and breakthroughs in the food industry, the implications of the findings and concerns in the edible space hold relevance in the potable space. The nutritional trends and expansive academic studies warrant a closer look.

Article

Monitoring NPD for Successful Innovation in Soft Drinks

Euromonitor International

Euromonitor International

24 May 23

Tracking and monitoring NPD is a vital part of innovation strategy. Understanding where innovation is happening and who is innovating allows companies to benchmark with their portfolios and identify where opportunities lie. Using the newly developed NPL tool, Euromonitor identified Singapore as a continued hub for innovation in soft drinks.

Article

Soft Drinks in the Americas: How Gen Z is Investing in Health

Rodrigo Mattos

Rodrigo Mattos

22 May 23

As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.

Article

Three Challenges To Delivering Consumer Need States

Shane MacGuill

Shane MacGuill

24 Feb 23

Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.

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