Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.
Since 1999, eTail has been the gathering place for top retail leaders, serving as the hub for cutting-edge eCommerce and digital marketing strategies.
Looking ahead to 2024, we anticipate a paradigm shift towards smarter, faster and more sustainable commerce.
In 2023, companies were putting a brighter spotlight on consumers’ needs and wants, in order to compete effectively and grow in the future. Voice of the Industry Survey 2023 (fielded August to November 2023) revealed that over 40% of the respondents identified enhancing consumer experience, fostering consistency in brand interactions, and becoming consumer-centric as pivotal commerce-specific developments.
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!