第一回Passportユーザー会、開催！
Taro Yamato
2024年6月14日、梅雨前の30℃を超える日に、「第一回Passportユーザー会」を開催しました。ゲストスピーカーにお迎えしたヤマハ株式会社の濱崎様から、ヤマハ社内でのデータ活用手法とユーロモニターの市場調査データベース「Passport」のベストプラクティス事例をご紹介頂いたのち、参加者の皆さまで交流を深めていただきました。
今後5年間で生活は良くなる：最新調査が明らかにした消費者の声
Connor Malloy
2024年、世界の消費者は、自身の将来をポジティブに考える傾向が高まっている。ユーロモニターが実施した消費者調査によると、回答者の52％が「自身の生活は今後、より良くなる」と感じ、58％は「現在より幸せになると思う」と回答した。このような消費者の感覚が、購買行動や消費意欲の高さに繋がっていることは、企業にとって見逃せない事実である。
GCC Future Outlook Summit
Sibylle Pomella
Join Euromonitor International at this event to delve into the dynamic landscape of consumer trends, innovations, and economies.
Global Consumer Types: Minimalist Seeker
Jana Rude
In 2023, Minimalist Seeker is the most significant consumer type worldwide. This consumer type is focused on living a minimalistic lifestyle and places much importance on price, sustainability, and community issues, hence targeting Minimalist Seeker is incredibly complicated in the inflationary environment. Here we discuss the strategies we offer to win over the Minimalist Seeker.
Eight Types of Shoppers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined eight types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
Consumers Find Ways to Balance Their Budget Without Sacrificing Their Lifestyle
Kristina Balciauskaite
A whopping three out of four of global consumers surveyed in early 2023 say they are concerned that the prices of everyday items are going up. In response, most are adopting new cost-cutting tactics, while others are turning to credit and borrowing resources to bolster their spending power.
Business Breakfast in Bangkok
Emil Fazira
Emil Fazira, our Insights Manager - Food Asia, will be visiting Bangkok for our upcoming business breakfast which will be held in partnership with Salad Plate and Informa Markets.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
In an ever-changing political, social and digital world, you need a consumer-centric strategy to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.
Top Five Strategies to Address Future Families: In Charts
Jana Rude
Demographic, economic, and cultural factors are reshaping the long-standing family stereotype. The family is becoming smaller, and with fewer children. Single-person and one-child homes are on the rise and must be catered to by brands. This snapshot seeks to highlight the changes in households over 2023-2040 in terms of demographic structure and income, but also lists the top five strategies to address future families.