New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Craft gin continues to gain prominence among younger consumers in India. Historically, a perceived lack of high-quality domestically-produced gin has hindered its consumption, as imported alternatives tend to be expensive. Recognising a gap in the market, several local entrepreneurs launched their own, home-grown craft gin brands, which were made primarily from indigenous botanicals.
Historically, energy drinks were considered a luxury category in India. Until Pepsi changed the game with the introduction of the affordably priced, Sting. Following suit, other companies like Coca-Cola are now adopting similar approaches.As a result, what was once considered a premium product category is now becoming accessible to the masses.
Global households are evolving in a fast-paced world with shifting demographics and changing political, social, economic, and technological situation. India remains one of the biggest consumer markets, though it has major differences when compared to global households. This snapshot aims to briefly highlight those differences over 2023-2040.
Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.
In this article we take a look at the impact of the cost-of-living crisis caused by the increasing prices of essential products in India, and how consumers are reacting and adapting to the situation.
Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.
India cities are the new demand hotspots once again for food and their brand owners. The heightened interest in self-care and increased incidence of home cooking has brought a lot of attention to food. It is a must now for companies to reassess and reformulate their product and channel strategies to remain competitive.