Premiumisation continues to be highly sought after by consumers seeking to enhance their wellbeing who are willing to pay more for premium products and services. In response, companies have leveraged on consumers’ desires and wants, through innovation and active marketing.
Your company’s future success depends on your ability to sustain growth. Here's eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
You should use consumer insights as the foundation of your strategic development. Surveys give you answers to shopper preferences, emerging trends and product development opportunities. Here's how we can help.
Today’s environment of fast-paced change makes it more challenging than ever to keep up with competitors. Megatrend analysis helps you better anticipate market developments and lead both incremental and disruptive change for your sector.
PEST analysis helps you proactively make the right business decisions. Read this article to understand how this research tool can help prevent risk and spot areas for growth.
Today brands are facing increasing pressure from consumers, governments, NGOs, investors and insurance companies to have a positive and active role in protecting people and the planet. As a result, a growing number of businesses are promising to take…
Evolving consumer expectations and new competitive realities are changing how and where consumers browse and buy. Now, shopping is a journey about relationship building.
This article outlines a vision for how consumers might live, work, shop and play in 2040, exploring how technology could change different consumer worlds over the next 20 years.
Time and accuracy are of the essence in the Investment Banking world. Investment bankers need relevant and detailed information about an industry, market and/or company to fully understand the potential of an investment or deal. Market research can…