Traveller Segmentation: The Expanding Role of Cultural Explorers in Shaping Global Tourism
Christy Tawii
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
ChocoTec 2024
Javier Muñoz
CHOCO TEC is the industry congress for the chocolate industry. As a source of inspiration for new product ideas and processes the event will help you to find out about new trends and market developments and to expand your expertise.
Seven Types of Consumers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
ESOMAR Congress 2024
Jana Rude
Join us for a transformative four-day event in Athens, where ancient history meets modern innovation.
Future of Consumption: A Strategic Roadmap
An Hodgson
Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
Top Three Trends in Households
Euromonitor International
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Voice of the Consumer: Key Insights 2024
Connor Malloy
After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.
Chart of the Month: Exploring Trends by Generation in Subscription Services
Paula Ferolla
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.