‘Ingredients over brands’ - Consumers in APAC pay more for beauty products with scientific formulations: Euromonitor International
Euromonitor International
49% of Asia Pacific consumers responded saying they will pay an additional 10% to 50% for beauty products with scientific formulations, according to data analytics firm Euromonitor International. Consumer demand for science-backed beauty and personal care has gained ground following the pandemic. Dermocosmetics, which brands conceptually centre around the use of unique ingredients, is rapidly gaining space globally.
ESOMAR Congress 2024
Jana Rude
Join us for a transformative four-day event in Athens, where ancient history meets modern innovation.
InterTabac and InterSupply & CB Expo 2024
Raphael Moreau
At the trade fair duo InterTabac and InterSupply from 19th to 21th September, 2024, trade visitors meet top decision-makers from retail, manufacturing and the service sector.
若い人口層、プレミアム商品の人気・・・インドと東南アジアが美容・パーソナルケアの有望市場
Euromonitor International
ユーロモニターのアジア太平洋地域の美容・パーソナルケア市場最新トレンドによると、アジア地域は全世界の美容・パーソナルケア市場の３分の１を占め、若い人口層の多いインドや東南アジアが今後の有望市場となっています。また、インドと東南アジアにおける今後５年間のプレミアム美容・パーソナルケア市場は、可処分所得の上昇、デジタル環境の発展、成分配合重視を理由に、世界平均の倍以上の7.6%と8.2%の年平均成長率で急成長する見込みです。
市場機会を特定するための分析手法8選
Andres Chehtman
事業を成功に導くには、継続的に成長させるため、どのような戦略を取るべきかを見極める能力にかかっています。本記事では、その見極めを助ける8つの分析手法を紹介します。
What's Shaping Loyalty Programmes in North America Today
Nadejda Popova
The increase in the cost of living, growth in e-commerce purchases, and interest in experiences are key drivers that loyalty programmes should consider when profiling the North American consumer. Currently, North Americans have a higher participation in loyalty programmes within industries they interact frequently as a higher engagement allows them to maximise the value of their spending.
The Digital Makeover of Men's Advanced Skin Care in the US
Julia Yang
Self-care narratives driven by a digital pulse in social media education encourage more men to invest in and expand their skin care routines. As younger generations lead the push to normalise advanced skin care practices for men, companies will need to continue brand building online to reach an increasingly digital male consumer.
More than 25% of all new brands launched are in the beauty and personal care industry: Euromonitor International
Euromonitor International
More than 25% of all brands launched are in the beauty and personal care (BPC) industry, according to Euromonitor International’s Innovation tool which tracks new product development across the 50 most disruptive FMCG categories.