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Jekaterina is a Consultant at Euromonitor International based in Vilnius with a focus on services and payments industries.
Jekaterina works in research covering consumer foodservice, travel and consumer finance. She is responsible for providing strategic analyses, monitoring trends, as well as conducting and managing the research process across Nordic markets. She has a special interest in consumer foodservice and aims to build definitive, global expertise in this industry. Jekaterina graduated from The Aarhus University School of Business and Social Sciences, where she obtained her bachelor’s degree and master’s degree in Economics and Business Administration and Marketing.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
After meteoric growth during the pandemic, the third-party delivery market continued to normalise in 2023, leading to the emergence of new business models. This article explores the evolving industry landscape by reviewing leading players' responses to the inflationary crisis, consumers' revived routines, government scrutiny, and intensified competition.
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.