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John is responsible for developing methods and executing projects which utilise Euromonitor's proprietary web scraped data.
John oversees the implementation of new research approaches into existing Euromonitor research projects, with a focus on automation and centralisation. John previously worked as a Project Manager for food and nutrition research. Prior to this John was a research analyst covering the ingredients industry.
The Nordic region's challenging economic conditions have lowered consumer confidence and deepened anxieties around financial security. In response, fashion retailers have leaned heavily on frequent discounting and expanding outlet offerings to stimulate sales throughout 2023 and 2024, catering to a consumer base that increasingly prioritises high-quality, branded goods at more accessible price points.
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport. Here are your must-read insights for November 2024.
The travel industry is recovering dynamically with shifting traveller preferences and behaviour. This highlights the importance of comprehensive consumer segmentation in order to tailor strategies and product offerings that respond to discrete target segments’ needs, values and wants.