Jorge Araya Consultant
santiago
Spanish, Castilian, English
About Jorge
Jorge is a Consultant at Euromonitor International with a focus on home and technology industries.
Based in Euromonitor's Santiago office, Jorge commissions research for Argentina, Chile, Colombia and Peru, with home care and consumer appliances being his main areas of specialisation. Jorge advises companies with the strategic market information necessary for decision making, and also attending to their research needs through content and insight on the key topics most relevant to their industries.
Recently Published Work
Cleaning Products Latin America 2024
Jorge Araya
For 9 years, Cleaning Products Latin America has been the leading conference that brings together experts and decision makers from across the cleaning products supply chain to discuss trends and challenges, growth opportunities, and new ideas that are inspiring and progressing continued improvement and innovation within the commercial, household, and personal care sectors in Latin America.
Home Care in Latin America: Trends and Challenges in an Era of Inflation
Jorge Araya
The home care industry in Latin America is currently navigating a complex landscape characterised by inflationary pressures, which have adversely affected sales across various categories, both in terms of volume and value. Given this situation, what strategies should be employed to navigate this landscape, and what key insights can be gleaned from this context?
Tissue Summit Latinoamerica
Jorge Araya
In light of the inflationary pressure being experienced in the region, which is impacting the majority of mass consumption categories, the Tissue & Hygiene industry is encountering novel challenges in contending with the preferences of a consumer base actively seeking affordability and product quality.