santiago
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Jorge is a global thought leader in sustainability at Euromonitor, where he provides strategic insights on consumers behaviour, markets dynamics and corporate strategies.
Jorge graduated in Sustainable Business Strategic Management, and now combines his passion for sustainability with his market expertise to advise companies on topics such as sustainability claims, sustainable packaging and the circular economy. With the benefit of many years of experience researching fmcg industries and being an accomplished speaker, Jorge leverages Euromonitor´s sustainability data and analytics tools to support clients in successfully navigating sustainability challenges and opportunities.
As scrutiny intensifies on corporate sustainability communication, this is the first of a new series of articles highlighting key insights from Euromonitor’s Sustainability platform. The Beauty and Personal Care industry is experiencing a sustainability-led growth, with sustainable products seeing a 10% CAGR from 2020 to 2023. Utilising data from the AI-based Passport Sustainability platform, Euromonitor underscores the need for companies to adopt transparent sustainability practices. This key move not only helps manage risks and comply with regulation, but also harnesses the increasing consumer preference for sustainable products.
Amid ongoing inflation, intensifying geopolitical issues, and climate-related supply chain disruptions, the focus on sustainability seems to be taking a back seat to immediate concerns such as profitability. In fact, there was a 7-percentage-point decrease between 2023 and 2024 in businesses stating they have a sustainability strategy in place.
This year’s Environment Day theme of Land Restoration, Desertification and Drought Resilience outlines the opportunities for companies to accelerate and expand the implementation of sustainable agricultural practices. According to Euromonitor's Voice of the Industry Survey, 54% of global companies plan on investing in Sustainable Sourcing over the next five years, demonstrating the urgency to address sustainable sourcing to establish corporate resilience.