Julia Yang Analyst
chicago
Chinese
About Julia
Julia is a Research Analyst based in Euromonitor's Chicago office.
Julia conducts research across the beauty and personal care, consumer health, and eyewear industries. She leverages data, local insight and market understanding to drive analysis, for publication in Euromonitor's flagship country reports and regional briefings. Prior to Euromonitor, Julia worked as a legislative assistant with the Massachusetts House of Representatives and a private multinational agricultural firm. These formative experiences gave her valuable insight and an ongoing passion for global sustainability, climate and developmental research. She also has academic experience in International Relations, focusing on geopolitical analysis.
Recently Published Work
The Digital Makeover of Men's Advanced Skin Care in the US
Julia Yang
Self-care narratives driven by a digital pulse in social media education encourage more men to invest in and expand their skin care routines. As younger generations lead the push to normalise advanced skin care practices for men, companies will need to continue brand building online to reach an increasingly digital male consumer.
Top Trends Shaping the Future of Men’s Skin Care in 2024
Julia Yang
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
The Influence of Celebrity-Backed Beauty in Men's Grooming
Olivia Stelmaszczyk
Today’s male beauty consumers are increasingly informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives partnered with curiosity in ingredient-led beauty are encouraging more men to invest in and expand their grooming routines.