tokyo
English, Japanese
Kaoru is a Research Associate at Euromonitor International with a focus on food and nutrition research. Based in Tokyo, Kaoru has been with Euromonitor since 2022.
Kaoru covers the latest Japanese market trends, prospects and competitive landscape across the consumer foodservice and pet care industries. Prior to joining Euromonitor, Kaoru worked for a large Japanese insurance company and has spent time at a marketing company, which sparked her interest in market research.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.