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As well as leading on country report writing and proofreading across all industries, Karen creates the templates used by each industry. She also oversees the recruitment of new proofreaders, alongside the ongoing development and training of existing proofreaders.
Karen is Head of Reports at Euromonitor International. She leads a team responsible for writing, editing and publishing all Syndicated country reports. She has a special interest in report automation and centralisation. Karen regularly runs training sessions on report writing and editing. She is also responsible for the implementation of the company's House Style guide.
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.
The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.
As the world continues to urbanise rapidly, the share of global population living in cities is projected to reach 64% by 2040, up from 57% in 2023. This growth highlights the need for innovative and sustainable solutions to boost urban liveability, resilience and efficiency. Digital cities, accelerating climate action, and strategic planning are the key trends shaping the cities of tomorrow, vital for enhancing the quality of urban life and offering opportunities for businesses.