Kemo Zhou Consultant
shanghai
English, Chinese
About Kemo
Kemo is a Consultant based in Euromonitor's Shanghai office. She offers proactive commercial-support and client-facing opinion to help identify industry strategies, consumer trends and key new product developments.
Kemo's industry experience is primarily focussed on the industries of consumer health, sportswear, and beauty and personal care. Prior to her current role as a key researcher into beauty and fashion, Kemo worked as an analyst for a consulting firm, giving her some considerable experience in the health industry.
Related to Beauty and Personal Care
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
Quinn Mai
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Top Trends Shaping the Future of Men’s Skin Care in 2024
Julia Yang
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology
Marguerite LeRolland
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.