chicago
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In her capacity as Research Analyst, Leah works across a range of industries, including toys and games, home and garden, and travel.
Leah joined Euromonitor International in late 2022. Holding both an MBA and a doctorate, she brings extensive experience in various research methodologies to her work. As a former university educator, she is also well versed in the preparation and communication of complex data and research outcomes. Leah is based in Euromonitor's Chicago office, with a geographic research focus of North America.
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.