Lois Berman Head of Research, Middle East and Africa
Thought Leadership
About Lois
Lois Berman is the Head of Research for Middle East and Africa at Euromonitor International, with oversight for teams in London, Cape Town and Dubai.
With over twenty years’ experience in business intelligence, Ms. Berman has conducted research and analysis across a wide range of fmcg and service industries, looking at the socioeconomic and consumer trends that drive their growth, as well as in providing businesses the strategic intelligence needed to thrive in a competitive and fast-changing environment.
Recently, Ms. Berman has demonstrated her thought leadership on Africa with papers that include Business Opportunities and Challenges in Africa, Eight Trends in African Innovation and Drivers Influencing African Innovation.