Editor's Choice
Modernising Loyalty: How Airlines Are Capturing Millennials and Gen Z Travellers
Prudence Lai
The airlines industry is one of the mature industries in adopting loyalty programmes as frequent flyer programmes morph into a profit centre. With shifting traveller behaviour, airlines have to transform engagement through different touchpoints to stay relevant, especially to appeal to younger generations. Airlines are working to provide mobile-led, personalised touchpoints that leverage on latest AI technology to increase their relevance with the younger generations and yield better customer loyalty.
Chart of the Month: Exploring Trends by Generation in Subscription Services
Paula Ferolla
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.
The NIO Way to Amplify Customer Loyalty in China’s EV Market
Prudence Lai
Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.
Unleashing the Power of Play: Gamification Brings the Fun In-Store
Paula Goni
With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.
How are EV Brands Embracing Loyalty?
Fransua Vytautas Razvadauskas
The automotive industry is shifting to an EV (electric vehicle) future with an estimated 21% of new passenger car registrations projected to be electric in 2024. With an increasingly competitive and maturing industry, companies are looking to seize their customer base through engaging, targeted and unique loyalty provisions.
Enhancing Loyalty Through In-Store Innovation: Five Key Trends from Supermarket Trade Show 2024 in Japan
Sachi Kimura
The 58th Supermarket Trade Show 2024 (SMTS2024) was held in February 2024 in Tokyo, Japan. Organised by the National Supermarket Association of Japan (NSAJ), the exhibition has a reputation for fostering connections among diverse stakeholders in the grocery sector. In addition to presenting on the topic of customer loyalty during the event, Euromonitor International has identified five pivotal trends to shape the future of customer loyalty within the grocery retailing space in Japan.