Margaux Laine Consultant
london
French, English
About Margaux
Margaux is a Consultant at Euromonitor International with a focus on food and nutrition, and a specialist interest and focus in the snacks industry.
Expertise
Based in London, Margaux commissions several Western European research markets. She is in regular contact with Euromonitor’s analysts from other regions to discuss and compare trends and insights, where the provision of deep local knowledge can build the most accurate regional or global understanding. Her own knowledge and experience in snacks is strengthened through her providing expertise and research solutions direct to clients, in a reciprocal exchange of information and industry insight. She has authored a number of strategy briefings, one notable recent example being The State of Plant-Based Snacking: Niche Concerns of Major Opportunities.
Recently Published Work
Vitafoods Europe 2024
Margaux Laine
Vitafoods Europe has been bringing the global nutraceutical community together every year to connect and do business, since 1997.
Plant-Based Snacking: a Niche Concern or a Major Opportunity?
Margaux Laine
Euromonitor International’s Voice of the Consumer: Lifestyles survey reveals that 30% of consumers are looking to reduce their consumption of animal products. As such, it is no surprise that plant-based innovation has driven so many of the new product launches seen in foods.
Snackification: Product Innovation and The Future of Occasions
Margaux Laine
Historically, urbanisation drove snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus (COVID-19) pandemic, digitalisation and technology have become key elements, whilst premiumisation has been negatively affected by the economic costs of the pandemic. Lastly, health priorities have gained importance, offering innovation opportunities.