Marina Perez Research Analyst
london
French, English, Spanish, Castilian
About Marina
Marina is a Research Analyst at Euromonitor International's London office. Her role includes quantitative and qualitative data analysis across industries in order to provide accurate market analysis, research and forecasts. Her primary focus is conducting and commissioning research in Western European markets.
Expertise
Marina's experience to date has encompassed work on a range of industries, covering food and nutrition, beauty and fashion, in addition to working with the company's Consulting department. Marina particularly enjoys identifying trends and analysing data. Marina previously studied politics, international relations and quantitative methods applied to social sciences. These studies contributed to building up both her soft and hard skills which led her to Euromonitor. She resolutely continues to learn and grow, by implementing her knowledge and expanding her experience in deep engagement with her work and industry understanding
Related to Industries
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Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
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This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.
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After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.