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Mark manages a team of analysts responsible for conducting market research, producing analysis, and engaging with clients across these industries. Mark also advises clients across several sectors within these industries in the US and Canada, with a passion for pragmatic market forecasting.
Mark Strobel is a Senior Research Manager at Euromonitor International with a focus on food and beverage industries. More specifically, Mark oversees the North American research across packaged and fresh food, alcoholic and non-alcoholic drinks, tobacco and cannabis, as well as pet care. Mark has been working in international market research since 2007 and has a background in various consumer goods industries. He earned a bachelor’s degree in Economics from Bates College in Lewiston, Maine and studied at Pontificia Universidad Católica de Valparaíso in Chile.
If you’ve been tasked with conducting market research for your team, consider these common mistakes before getting started.