Latest Content
3 Keys to Strategic Market Assessment
Euromonitor International
A strategic market assessment helps you execute an effective growth strategy. Read about three types of research to review for a market analysis, so you can start finding the right opportunities for your business.
NPD Trends: Tracking the Staying Power of Innovation in Consumer Goods
Jared Conway
FMCG companies need to constantly think about how to launch products to stay ahead of changing consumer trends, volatile economic situations or tech advancements. This requires insight into new product development (NPD) activity.
8 Ways to Identify Market Opportunities for Business Growth
Andres Chehtman
Your company’s future success depends on your ability to sustain growth. Here's eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
Top 5 Product Innovation Mistakes to Avoid
Alison Angus
Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here’s the five biggest mistakes companies make when developing these strategies or new products.
Five Strategies for Navigating Volatile Consumer Markets
Jana Rude
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.
How to Segment Your Target Audience
Jana Rude
Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.