london
English
Passionate about digital publishing, content marketing and data visualisation as tools for sharing business intelligence to spark discussions and influence decision-making processes.
Media works with global research and Euromonitor’s thought leaders to ensure our editorial agenda and key focus areas are clear for our external audience. This includes working with a team of blog leads to manage the content strategy, schedule, associated campaigns, as well as performance analysis.
Media is Head of Editorial Content Strategy for the corporate website with the aim of promoting our thought leadership and team of experts across the Insights pages. She is responsible for leading the content plan and executing the global editorial strategy, in collaboration with the Marketing team. Based in London, she has 20 years of experience in Euromonitor research with an editorial and market research background prior to this.
Growing political and economic tensions are leading to supply chain diversification efforts, with new regional trade hubs emerging in Asia, Europe and the Americas. However, it remains unclear if new manufacturing hubs can fully replace China in global supply chains due to China's dominance in the hi-tech goods sector and underdeveloped supporting industries in other countries.
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
As we hit the mid-point of 2024, there are two key themes to watch in the global economy, namely disinflation and divergence.