singapore
Chinese, English
With a focus on Southeast Asia, Melissa works with local analysts to understand their markets, how they differ and how that local insight and knowledge can be integrated into data interpretation and better research understanding.
Melissa's interests lie in the burgeoning healthcare market. Her focus areas range from interpreting inflationary impact on pricing to regulatory concerns when entering a new market. Melissa joined Euromonitor International in 2021. Prior to this, she had four years of work experience supporting senior executives in multiple administrative functions.
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.
The Vitafoods Insights Webinar Series covers key nutraceutical market topics, offering attendees the opportunity to get up to speed on market trends, consumer insights, and ingredient innovations to create effective formulations.