Melissa Gan

Melissa Gan Analyst

singapore

Chinese, English

About Melissa

With a focus on Southeast Asia, Melissa works with local analysts to understand their markets, how they differ and how that local insight and knowledge can be integrated into data interpretation and better research understanding.

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Expertise

Melissa's interests lie in the burgeoning healthcare market. Her focus areas range from interpreting inflationary impact on pricing to regulatory concerns when entering a new market. Melissa joined Euromonitor International in 2021. Prior to this, she had four years of work experience supporting senior executives in multiple administrative functions.

Related to Consumer Health

Article

Top Trends Shaping the Future of Men’s Skin Care in 2024

Julia Yang

Julia Yang

1 Jul 24

Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.

Article

Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology

Marguerite LeRolland

Marguerite LeRolland

28 Jun 24

After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.

Event

Vitafoods Insights Webinar Series 2024

Magda Starula

Magda Starula

15 Oct 24 | CET: 12:00 AM

The Vitafoods Insights Webinar Series covers key nutraceutical market topics, offering attendees the opportunity to get up to speed on market trends, consumer insights, and ingredient innovations to create effective formulations.

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