Michelle Evans Global Lead: Retail and Digital Consumer
chicago
English
I drive Euromonitor's retail and digital research strategy, providing actionable insights into where and how consumers shop, as well as the evolving path to purchase.
About Michelle
Michelle is Global Lead for Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 10 years of experience in the industry.
Clients across a range of industries tap into Michelle's in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies. Recognised as a thought leader, she was named a top 100 retail influencer by RETHINK Retail in 2021, 2022 and 2023, and a Woman to Watch by retail social think tank Remodista in 2018 and 2019. She has shared her expertise across industry events, including the National Retail Federation’s Big Show, CES, Shoptalk, Money20/20, Finovate, Mobile World Congress, Seamless and Forum E-Commerce Brasil in the capacity as a speaker, chairperson or juror. She has a reoccurring column in Forbes and is regularly quoted in publications globally.
Recently Published Work
Shoptalk Fall 2024
Michelle Evans
Digitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.
Strategies for Navigating New Business Models, Channels and Shoppers
Michelle Evans
New business models, channel expansion and shopper expectations continue to change the landscape. These three areas redefine industry rules and relationships—transforming the path to purchase in the process.
《2024五大数字消费者趋势》发布
Michelle Evans
欧睿依托 Passport 数据库和全球专家网络，每年都会总结对零售商和品牌产生最大影响的全球五大数字消费者趋势， 2024 年的趋势为：丝滑体验、抖音经济、退货服务升级、二手交易 2.0、数字羊毛党。本文将就其中三大趋势展开分析，尤其适合出海企业和品牌了解全球电商发展方向。