Muskan Saraf Research Associate
bangalore
English
About Muskan
Muskan is a Research Associate, based in Euromonitor's Bangalore office.
Expertise
Muskan is responsible for conducting research and gathering information about market trends and consumer behaviour. She works closely with research managers on projects to analyse data, providing insight and recommendations to inform business decisions.
Related to Nutrition
The Potential of Probiotics in Naturally Functional Food in Asia
Emil Fazira
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.
Top Three Trends from the 2024 Sweets and Snacks Expo
Miri Eliyahu
The 2024 National Confectioners Association’s Sweets and Snacks Expo wrapped up last week in Indianapolis. Among numerous innovative new product launches, educational sessions, and an overall celebration of everything snack-related, three trends emerged. Read on to find out more.
The Future of Positive Nutrition and Challenges to Overcome
Carl Quash III
Consumers’ relationship with diets is ever-changing. Now, unprecedented priority is being placed on addressing diet-related human health issues to improve what and how we eat and build a future containing a healthy, productive population. World Nutrition Day is a time to reflect on the greatest challenges that positive nutrition faces and what can be done to overcome them.