düsseldorf
Ukrainian, Russian, English
Natalia is responsible for analysing trends and developments as well as data construction for a diverse range of industries across Eastern European countries, including Ukraine. She also commissions projects for Eastern European countries, such as Croatia, Slovakia and North Macedonia.
Natalia conducts direct research in Ukraine across industries such as beauty and personal care, personal accessories and eyewear, amongst others. Since 2022, she has been a Research Analyst at Euromonitor’s office in Dusseldorf, with a focus on beauty and personal care, consumer health and consumer electronics. Natalia started her career with Euromonitor in 2002 as an in-country analyst in Ukraine. Her responsibilities comprised data analysis, data construction and interviews with key industry players.
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.