vilnius
English, Ukrainian, Russian
Olena manages drinks and tobacco research, working with in-country analysts to secure local insight and data accuracy and optimising research processes. She also advises clients on the major changes and opportunities within these industries.
Olena's core area of expertise lies in key trends and developments across drinks and tobacco, with the major focus on Eastern and Central Europe. Olena previously worked in a public sector organisation supporting the marketing team in targeting new investors.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.