Rachel He Research Manager
shanghai
English, Chinese
About Rachel
Rachel oversees research in home and technology, drinks and tobacco, and services and payments for China.
Rachel's key responsibilities include team and research management, in addition to client engagement, where she advises key industry players on the unique and vast Chinese market. Rachel had previous working experiences in event planning, marketing and sales (real estate), and editing for a drinks media and advertising agency.
Recently Published Work
Top Three Megatrends Shaping Asia Pacific by 2032
Rachel He
Technology breakthrough especially in AI, lifestyle changes after the pandemic, and the rise of Gen Z have been driving Digital Living, Shopper Reinvented and Personalisation in Asia Pacific. Euromonitor has identified these megatrends as the top three influential ones transforming the region’s future towards 2032. Truly engaging, customised and responsible customer relationships and shopping experience should be prioritised by businesses in order to grow.
Clean Sweep - Innovation Driving Sales of Vacuum Cleaners in China
Tim Chuah
The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to compete with each other through innovation. These brands are now at the cutting edge of technological development, particularly evident in self-cleaning wet and dry vacuum models. Euromonitor International analyses the current state of play in this article.
The Quest for Healthy Ageing in Asia Pacific
Julia Illera
In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. Hear insights on the link between rising longevity and consumers’ search for a healthy life and learn the three key pillars to indentify the wellness opportunities in the APAC region.