Rachel Kok Associate
singapore
English, Chinese
About Rachel
Rachel researches industries relating to beauty and fashion and home and technology. She has a special interest in producing content and client engagement in the beauty and personal care industry and in tissue and hygiene.
Rachel provides insights into consumer and industry behaviour across multiple industries in Southeast Asia. She is particularly interested in the pursuit and implementation of health and beauty interests and understanding the impact of demographics on accordant demand. Rachel started working in Euromonitor as a Research Associate in 2022, researching on beauty and fashion and home and technology industries in Singapore, before moving on to cover other Southeast Asian markets including Thailand and Vietnam.
Related to Consumer Appliances
Megatrends: Quantifying Digital Living
Tim Chuah
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea
Chloe Bang
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.