vilnius
Lithuanian, English, Russian
Ruta works closely with the broader Consumer Insights team on Euromonitor's survey research products: Voice of the Consumer and Voice of the Industry.
Ruta specialises in survey development, fieldwork management, and insightful reporting across Euromonitor's consumer and industry surveys. She has a degree in Sociology from Vilnius University and has research experience in Lithuania, the Czech Republic, where she conducted an anthropological study of cities, and additional research into business design thinking methodology and fashion branding in Italy.
Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
2024年、世界の消費者は、自身の将来をポジティブに考える傾向が高まっている。ユーロモニターが実施した消費者調査によると、回答者の52%が「自身の生活は今後、より良くなる」と感じ、58%は「現在より幸せになると思う」と回答した。このような消費者の感覚が、購買行動や消費意欲の高さに繋がっていることは、企業にとって見逃せない事実である。
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.