singapore
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Sabrina applies mixed methodologies in annual research and half-year reviews through trade interviews, query input, store checks, Euromonitor Via data, and top down analyses from desk research.
Sabrina researches and commissions annual research for food, drinks and tobacco in Southeast Asia, She conducts regional trade discussions and data checks to identify and rectify discrepancies in market behaviour and data movements.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.