Sabrina Esa

Sabrina Esa Analyst

singapore

English

About Sabrina

Sabrina applies mixed methodologies in annual research and half-year reviews through trade interviews, query input, store checks, Euromonitor Via data, and top down analyses from desk research.

Expertise

Sabrina researches and commissions annual research for food, drinks and tobacco in Southeast Asia, She conducts regional trade discussions and data checks to identify and rectify discrepancies in market behaviour and data movements.

Related to Hot Drinks

Event

Informa x Jakarta - EMI Breakfast Meeting

Aileen Supriyadi

Aileen Supriyadi

Jakarta International Expo (JIExpo), Jl. Benyamin Suaeb, RT.13/RW.7, Gn. Sahari Utara, Kecamatan Sawah Besar, Jkt Utara, Daerah Khusus Ibukota Jakarta 10720 24 Jul 24 | WIB: 10:00 AM

Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.

Article

Affordable PET Bottles Turbocharge Energy Drinks in India

Amulya Pandit

Amulya Pandit

15 Jul 24

Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.

Article

Big Splash or Barely a Ripple? Assessing the Impact of Paris 2024 on the Beverages Industry in France

Robert Eveson

Robert Eveson

14 Jun 24

How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.

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