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Salla manages research projects in the Nordic countries, connecting with with key industry players and clients in this region, and writing content particularly around health trends.
Salla works with her analysts on research projects covering alcoholic drinks, tobacco and non-alcoholic Drinks in the Nordic countries. She has a special interest in a diverse range of wellness trends. Before joining Euromonitor, Salla worked on political and academic projects.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.