Sarah Boumphrey Global Research Director
london
English
I have a passion for creating content that answers our clients’ needs across the corporate, government and academic spaces; establishing a strategy that builds engagement and deepens relationships with our clients.
About Sarah
Sarah is a Global Research Director at Euromonitor International with a focus on economic and consumer research. She leads Euromonitor’s Economies and Consumers practices globally, as well as editorial content strategy across the company, promoting thought leadership.
Expertise
Sarah advises clients across a range of industries on the impact of economic trends and consumer values, and has a special interest in consumer trends driven by sustainability and also the impact of economic shifts on consumer markets. Based in London, she has more than 20 years of experience in the industry.
Related to Ingredients
Affordable PET Bottles Turbocharge Energy Drinks in India
Amulya Pandit
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Supply Chain Diversification Supports Growth of the New Trade Hubs, but Further Action is Needed
Justinas Liuima
Growing political and economic tensions are leading to supply chain diversification efforts, with new regional trade hubs emerging in Asia, Europe and the Americas. However, it remains unclear if new manufacturing hubs can fully replace China in global supply chains due to China's dominance in the hi-tech goods sector and underdeveloped supporting industries in other countries.
Vitafoods Insights Webinar Series 2024
Magda Starula
The Vitafoods Insights Webinar Series covers key nutraceutical market topics, offering attendees the opportunity to get up to speed on market trends, consumer insights, and ingredient innovations to create effective formulations.