Shalaka Manoj Sohoni Research Associate
bangalore
English, Hindi, Marathi
About Shalaka
As a Research Associate, Shalaka is primarily involved with market research and client engagement for home and technology industries in India.
Shalaka's main focus industries include home and garden and toys and games. Shalaka has a MSc in Management, with a specialisation in Marketing. Prior to joining Euromonitor, she worked in the brand management and e-commerce space at a fmcg company.
Related to Consumer Electronics
Megatrends: Quantifying Digital Living
Tim Chuah
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea
Chloe Bang
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.