Shirley Lu Senior Research Manager
shanghai
Chinese, English
About Shirley
Shirley is a Senior Research Manager at Euromonitor International's Shanghai office. She leads research for beauty and fashion, food and nutrition and channels in Shanghai.
Expertise
Shirley advises clients across a range of industries including, but not limited to, beauty and personal care, consumer health, apparel and footwear, packaged food and retailing. Key topics she covers include industry forecasting, competitive landscape analysis, channel analysis, opportunities and threats, amongst others. Prior to joining Euromonitor, Shirley worked in other research agencies with a similar focus to her current role - delivering high-quality, in-depth insight and knowledge of consumer goods to her clients.
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Informa x Jakarta - EMI Breakfast Meeting
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Flavour Trends and Innovation: Classic Flavours with Strongest Staying Power
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Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.
The Potential of Probiotics in Naturally Functional Food in Asia
Emil Fazira
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.