Simona Bernatonyte Senior Research Analyst
vilnius
Lithuanian, English
About Simona
Besides her main role as a commissioner for six Eastern European countries, Simona is the health and wellness central project team lead, where she participates in global data checks and builds strategic content knowledge. In addition, Simona is involved in Euromonitor's Product Claims and Positioning system, where she conducts data updates and system optimisation.
Expertise
Simona Bernatonyte is a Senior Research Analyst for food and nutrition research at Euromonitor International. She coordinates research projects in multiple Central and Eastern European countries, and monitors key consumer trends and market developments in these geographies. Her global research focus is centered around the health and wellness domain, with particular attention to organic and plant-based dairy products. In addition, Simona has a background in B2B market analysis in key global industries, and has authored multiple country reports on consumer income and expenditure patterns. Simona has a master's degree in International Relations, and related work experience in Asia and Europe.
Recently Published Work
World Food Poland 2024
Simona Bernatonyte
The international food fair World Food Poland is a meeting of the entire food industry, a place for integration and conversations about the food market, numerous discussion panels, conferences with opinion leaders, meetings with representatives of retail chains, and a cross-section of new products.
Free From Food Amsterdam 2023
Simona Bernatonyte
The 11th Annual edition! Most Wanted European Free From Food Retail Exhibition, initiated by the industry, supported by the leading certifying associations, all under one roof.
Holistic Nutrition Trends Boost Demand for Personalisation
Simona Bernatonyte
Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health encourages businesses to create more granular tech solutions.