Steve Odinga Research Analyst
dubai
English, Swahili
About Steve
Steve works as a Research Analyst at Euromonitor International’s Dubai office. He has vast experience across industries, where he analyses market trends and consumer behaviour. His expertise lies in competitive landscape evaluation and industry growth drivers to uncover new business opportunities for clients.
Expertise
Steve is a professional marketing and communications executive with a key focus on market research, brand development and strategic planning. He specialises in consumer market research leading to feasibility studies, the preparation of business plans involving market analysis, and marketing strategy formulation. He has worked on major projects in South Africa, Nigeria, Senegal, Angola, Democratic Republic of Congo, Rwanda, Ethiopia, Kenya, and the United Arab Emirates. Prior to joining the Dubai office he worked as an in-country analyst researching Kenya.
Related to Appliances and Electronics
Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea
Chloe Bang
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.
Top Three Megatrends Shaping Asia Pacific by 2032
Rachel He
Technology breakthrough especially in AI, lifestyle changes after the pandemic, and the rise of Gen Z have been driving Digital Living, Shopper Reinvented and Personalisation in Asia Pacific. Euromonitor has identified these megatrends as the top three influential ones transforming the region’s future towards 2032. Truly engaging, customised and responsible customer relationships and shopping experience should be prioritised by businesses in order to grow.