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Europe: Top Consumer Trends in 2024
Stephen Dutton
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Harnessing Sustainable Sourcing for Corporate Resilience
Connie Hunter-Senior
This year’s Environment Day theme of Land Restoration, Desertification and Drought Resilience outlines the opportunities for companies to accelerate and expand the implementation of sustainable agricultural practices. According to Euromonitor's Voice of the Industry Survey, 54% of global companies plan on investing in Sustainable Sourcing over the next five years, demonstrating the urgency to address sustainable sourcing to establish corporate resilience.
Voice of the Consumer: Key Insights 2024
Connor Malloy
After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.
Top Five Innovations in Sustainability in Q1 2024
Jorge Zuniga
FMCG industries in 2024 face a challenge to balance rising costs with escalating climate issues. Despite the recognised need for climate action, businesses grapple with actualising sustainable strategies and clearly delivering their initiatives to consumers. This article underscores the crucial role of sustainable innovation, showcasing five products from early 2024 that exemplify how brands can harness sustainable practices for relevance and competitiveness amidst evolving consumer demands.
Middle East Consumers Choose Drink Brands that Resonate with Their Values
Alexandra Molokova
More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
How Fashion Players Can Add “Value” with Volume Sales Under Threat
Marguerite LeRolland
As Global Fashion Agenda’s Global Fashion Summit 2024 is about to take place in Copenhagen during 21-23 May, Euromonitor International looks at the EU Right to Repair and how, more generally, the regulation shaping up in Europe is increasingly trying to limit high-volume fast fashion models and pushing for added-value services such as repairs, rental and resale to drive circularity in fashion.